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- Mission Statement: To offer an extraordinary do-it-yourself experience and create a comfortable shopping environment for every DIYers and stationery lovers in Hong Kong

- Brand Attractiveness: We are committed to importing unique and high-quality products worldwide, and at the same time, working in collaboration with local illustrators on new collections of stationaries and products featuring Hong Kong’s culture. 

- Social Responsibility: We, without doubt, devotes our best efforts to preserving and promoting the intangible culture that makes Hong Kong home to us. The experimental learning in arts we offer aims at cultivating lifelong literacy habits and nurturing artistic ways of knowing.